Hey, I’m Dani, the founder of The It Girl Hustle—a busy mom, entrepreneur, and creative who spent years juggling the demands of a 9–5 corporate job while dreaming of something more.

Like many women, I wanted freedom.
Not just financial freedom—but time freedom. Creative freedom. The ability to build a business that fits into my life (not the other way around).
I knew I had the skills. I had the vision.
What I didn’t have was the time to waste overthinking it any longer.

So a few months ago, I made a decision that changed everything.

I stopped waiting for the “perfect time” and started creating the life I wanted—on my own terms. No more second-guessing, no more waiting for permission, and no more playing small. I had all these ideas, templates, systems, and skills sitting on my laptop... and I finally realized: this is a business.

Now I’m building a digital product empire—and I’m not gatekeeping anything.

The Real Reason I Started

I created this space because I know what it’s like to feel stuck.

Stuck in a 9–5 that doesn’t light you up.
Stuck feeling like you have something more to offer the world but not sure where to start.
Stuck binge-watching advice, overwhelmed, and still not taking action.

I’ve been there—and I want to help you skip the burnout and start building.

I didn’t start with everything figured out. Honestly? I started with what I had: my design skills, a passion for branding, and a deep desire to help women create their own freedom. That’s how this store was born—a curated collection of digital tools, templates, and trainings to help you grow, scale, and thrive online.

What You Can Expect From This Blog (And This Brand)

Every week, I’ll be dropping posts that speak directly to you—the woman who’s ready to do things differently. You can expect:

• Simple marketing strategies that actually work

• Motivational content to keep you going when it gets tough

• Behind-the-scenes lessons from building my digital product business

• Tips, tools, and digital products that will help you move faster and with more clarity

This blog isn’t just about me. It’s about you stepping into your own CEO energy.

And speaking of next steps...

Start Here: Digital Wealth Academy (DWA)

If you’re serious about turning your ideas into income, I highly recommend starting with Digital Wealth Academy. This is the program that helped me lay the foundation for my digital product business—from mindset to marketing to monetizing.

DWA gives you everything you need to launch and grow your own digital product store. It’s beginner-friendly but still powerful for experienced creators. I wouldn’t be where I am without it, and now you don’t have to figure it all out alone either.

👉 Join DWA here

Want to Earn While You Learn? Become a DWA Affiliate

Here’s the part I love most: you can earn while you build.

DWA has an affiliate program that lets you share the course and get 85% commission on every sale. That means you could literally pay yourself back for the course by sharing it with just one person.

This is perfect if:

• You want to make passive income while building your brand

• You already talk about digital products or online business

• You’re growing an audience of aspiring entrepreneurs

👉 Become an affiliate here

Let’s Build This Empire Together

You don’t need a massive audience. You don’t need a degree in marketing. You just need a decision—and a little help.

This blog, this store, and this community were built for women like you: bold, creative, and ready to take control of your life.

You’re not too late. You’re not behind. You’re right on time.

Let’s start building.