Hi there, I'm Dani! I’m so glad you’re here.

I’m a Kansas City-based graphic designer, branding expert, digital marketer, and photographer with a passion for helping entrepreneurs—especially women—build businesses they love.

I’ve spent the past 17 years immersed in the world of design and marketing, and I can honestly say I’ve never stopped falling in love with it. From logos and brand guides to launch graphics and web design, I love taking an idea and helping it become something real—something beautiful, strategic, and effective.

But let me back up a bit and tell you how I got here.

The Creative Journey

I started my career in graphic design and advertising, where I developed a deep love for visual storytelling and the power of branding. Over the years, I worked my way up to Design Manager, where I have the privilege of leading a talented team of creatives, managing multi-channel campaigns, and building cohesive brand systems from the ground up. I learned how to not only design beautiful work, but also create work that was strategic, consistent, and results-driven.

During this time, I worked with a wide range of clients—from established corporations to startups trying to find their voice. I designed everything from internal publications and annual reports to social media graphics, sponsorship materials, brand guides, and websites. But while I loved the creative challenges that came with corporate work, I found the most joy in helping small business owners—especially women with big visions and bold ideas—bring their brands to life. There's something truly special about helping someone transform a dream into something real and visually unforgettable.

In 2012, I took a leap and officially launched my own photography business - Dani + Co Studios. What started as a side hustle quickly turned into a thriving business that gave me the space to explore creativity in a whole new way. I photographed weddings, families, high school seniors, and branding sessions, each one teaching me more about people, storytelling, and the realities of entrepreneurship.

Running a photography business wasn’t just about taking beautiful photos—it taught me how to build client relationships, market myself, manage bookings, price my services, and most importantly, think like a business owner. It pushed me out of my comfort zone and forced me to wear all the hats: designer, marketer, customer service rep, content creator, and CEO. And while it wasn’t always easy, it was, and still to this day, one of the most impactful chapters of my journey.

That experience has become the foundation for everything I do now. It gave me the confidence to expand into digital marketing and ultimately led me to start The It Girl Hustle, where I now help other women launch and scale their own businesses—with clarity, confidence, and creativity.

Why Digital Marketing?

While I’ve technically been doing digital marketing for as long as I can remember—designing websites, crafting email campaigns, creating social media content, and building brand strategies—it wasn’t until recently that I truly immersed myself in the world of digital products and online entrepreneurship.

And let me tell you—it has completely changed my life.

What started as curiosity quickly turned into clarity: this wasn’t just a way to make extra money online. It was a way to build income around my life, not the other way around. A way to create space, flexibility, and financial freedom while still doing what I love—designing, creating, and helping others grow.

I’m a proud mom to a 15-year-old son, who’s not just my whole heart but also a very busy athlete (hello, full calendar and snack runs!). I also have the joy of being a bonus mom to a beautiful daughter, and a partner to someone who supports every single leap I take, even when the path is unknown. We’re a close-knit crew, and I’m deeply grateful to be surrounded by family who cheers me on just as loudly in business as they do in life.

They’re my why—the reason I chase freedom, opportunity, and ownership over my time. And digital marketing has been the vehicle that’s helped me move closer to that vision, one product, one sale, and one client at a time.

That’s why I’ve made it my mission to help other women—especially mothers like me—start their own digital journey. I know what it’s like to feel pulled in a million directions. I know what it’s like to crave something more, something yours, something that builds legacy, not just a paycheck.

So whether you're brand new to this space or looking to scale your digital offers, I want you to know this: you can do this, and you don’t have to do it alone.

My story isn’t special—it’s simply a reminder that when you combine your creativity with the right tools and community, anything is possible.

The It Girl Hustle

Through my brand, The It Girl Hustle, I help aspiring digital entrepreneurs—especially mothers and multi-passionate creatives—launch their online businesses with clarity and confidence.

I teach women how to build strong brands, create magnetic offers, and sell with ease using tools, templates, and courses designed to simplify the process.

I believe in starting small, staying consistent, and scaling smart. You don’t need to have it all figured out. You just need to start. And I’m here to walk alongside you every step of the way.

Courses + Tools I Love

One of the most pivotal resources that helped me kickstart my journey into digital product sales was Digital Wealth Academy (DWA)—a course I now proudly promote because of the way it simplifies and demystifies passive income. It doesn’t just teach you what to do—it walks you through how to actually make it happen. From mindset shifts to marketing strategies, DWA lays out a repeatable framework for building a digital business that’s both profitable and sustainable.

For me, this course was more than just information—it was a spark. It showed me that I didn’t need a massive audience or a perfectly polished website to get started. I just needed the right tools, the right strategies, and a commitment to showing up.

That experience gave me the push I needed to start building my own library of resources—ones that reflect my style, my values, and what I wish I had when I started.

If you’re a creative entrepreneur, small business owner, or mom dreaming of more freedom and flexibility, you’re going to love what I’ve put together.

Inside The It Girl Hustle Digital Vault, you’ll find branding templates, Instagram media packs, business planners, done-for-you digital products with PLR (Private Label Rights, to resell for profit), and business prompts for ChatGPT, and more—all created by me, with love and strategy. These are the exact types of tools that have helped me grow my business online, and now they’re here for you to use in your own journey.

Whether you’re just getting started or leveling up, I want you to have everything you need to show up confidently, consistently, and creatively. Because the truth is—you don’t have to do this alone, and you don’t have to figure everything out from scratch.

I’ve already walked this path, and now I’m leaving behind the roadmap.

Explore the vault and grab whatever speaks to you:
👉 theitgirlhustle.gumroad.com

Stepping Into the World of AI (and Bringing My AI Twin to Life)

Lately, I’ve found myself diving headfirst into something incredibly exciting and futuristic—AI-generated content. It’s wild, inspiring, and full of opportunity—and I’m here for all of it.

As a creative who’s always looking for fresh ways to innovate and support entrepreneurs, discovering the world of AI felt like unlocking a whole new level of freedom. I’ve been working on creating my own AI twin—a digital version of myself designed to help demonstrate how anyone can start showing up, creating content, and building a brand without being the face of their business.

This is especially powerful for women who want privacy, struggle with camera confidence, or simply want to automate parts of their content creation. I’ve been exploring how to use AI tools to create faceless marketing content, lifestyle-inspired image prompt packs, and AI-generated stock photography that still tells a story and connects with your audience.

And let me tell you—the possibilities are endless.

From helping women create faceless brand visuals to offering plug-and-play image bundles and teaching others how to monetize this technology, I’m beyond excited to launch this next chapter. My goal is to equip you with tools that save time, protect your energy, and amplify your business—all while keeping things beautiful, strategic, and empowering.

I can’t wait to continue learning, experimenting, and sharing everything I discover in the AI space. This isn’t just a trend—it’s the future of content, and I want you right there with me.

Stay tuned—there’s so much more to come.

My Mission

At the end of the day, I’m just a creative mom chasing freedom, building income streams, and helping other women do the same. I believe you can make money doing what you love. You can start messy, start small, start scared—but you can start.

Whether you’re here for branding support, digital product ideas, or simply inspiration for what’s possible, welcome. You’re in the right place.

Let’s create something beautiful—and profitable—together.