If you’ve been wondering why your old sales tactics aren’t hitting like they used to, you’re not imagining things.

The way people buy online has changed.

Today’s buyers aren’t just looking for a good deal. They’re more skeptical, more aware of sales tactics, and quicker to scroll past anything that feels generic. They’ve seen every “5 tips” post and every “buy now” pitch.

If you want their attention (and their trust), you have to change the way you speak to them. Your marketing has to connect deeper, feel more personal, and make them realize you understand them better than anyone else.

Here are three shifts you can make right now to meet today’s buyer where they are — and move them from scrolling to purchasing.

Shift #1: Speak to Beliefs, Not Just Behaviors

Your audience doesn’t need another generic tip. They want to feel seen.

Instead of giving straightforward “how-to” advice, translate the internal struggles behind their actions (or inaction) into words they can feel.

Example:
❌ Old way: “3 ways to price your product”
✅ New way: “Still underpricing because you’re scared no one will buy at full value?”

The first example speaks to logic — the “what to do.” The second speaks to beliefs — the “why you haven’t done it yet.”

When your content reflects the inner dialogue they’ve been having with themselves, they’ll lean in because it proves you get them. And people buy from those who understand them best.

Shift #2: Put a Price Tag on the Problem

Naming a pain point isn’t enough anymore. You need to show the cost of leaving it unsolved — in money, time, energy, or missed opportunities.

When a problem feels expensive, it feels urgent.

Example:
❌ Old way: “Struggling to book coaching clients?”
✅ New way: “Every month you stay stuck at 2 clients, you’re not just losing income — you’re losing the momentum that brings referrals.”

The second version reframes the problem into an ongoing cost they’re paying every day they don’t take action. It turns “maybe later” into “I can’t keep putting this off.”

Shift #3: Create Curiosity in Your Call-to-Actions

A plain “Click here to buy” only works if someone’s already convinced. If they’re not there yet, you need a CTA that opens a loop in their mind — something they feel compelled to close by clicking.

Example:
❌ Old way: “DM me for coaching”
✅ New way: “Want the 3 questions I give my clients to get people saying ‘yes’ before they even pitch?”

The difference? The second one makes them curious about what they don’t know yet. Curiosity creates action, because people want the gap between “I don’t know” and “I know” to be closed — and you’re holding the answer.

Why These Shifts Work

Buyers today want proof you understand their situation before they invest.
They want:

• Relatability — to see themselves in your words.

• Urgency — to feel the cost of staying stuck.

• Curiosity — to feel pulled toward your solution.

By shifting your marketing from purely informational to belief-driven, cost-focused, and curiosity-triggering, you’ll connect with buyers on a deeper level — and that’s when they stop scrolling and start buying.

📌 Mini Cheat Sheet: The 3 Buyer Shifts for 2025

1. Speak to Beliefs, Not Just Behaviors
✅ Translate their fears, doubts, and thoughts into words they instantly recognize.
❌ Avoid generic “how-to” tips that only speak to logic.

2. Put a Price Tag on the Problem
✅ Show what the issue is costing them in money, time, or missed opportunities.
❌ Avoid leaving pain points feeling optional to solve.

3. Create Curiosity in Your CTAs
✅ Use open loops and hints to make them want the answer only you can give.
❌ Avoid flat “Click here to buy” or “DM me” without a hook.

If you’re ready to stop guessing and start creating content that actually converts, Digital Wealth Academy is where I learned how to master both the strategy and the psychology behind selling online.

Inside, you’ll get step-by-step training on building your faceless brand, creating irresistible offers, and selling with confidence — plus you’ll see exactly how I apply these 3 buyer shifts in my own business.

📌 Grab your spot here

Here’s to building your digital empire,